All case studies
Web Development· E-commerce· Nova Retail
Headless commerce replatform for Nova Retail
A Next.js storefront on Shopify's Storefront API that cut load times by 3.2× and lifted conversions 41%.
- +41%
- Conversion rate
- 0.7s
- Largest paint
- +29%
- Revenue / visit
- 100
- Lighthouse
The challenge
Nova Retail's theme-based store had grown slow and brittle: a 4.9-second mobile LCP, layout shifts on every product page and a checkout that leaked customers on mid-range Android phones.
What we built
- A headless Next.js storefront with server components and streaming, so product pages render in under a second worldwide.
- An editorial CMS in Sanity so the merchandising team can launch campaigns without developers.
- Instant search with Algolia, faceted filters and typo tolerance.
- An image pipeline that serves AVIF/WebP at exactly the size each device needs.
The results
Within 60 days of launch, conversion rate rose 41% and revenue per visit 29%. Core Web Vitals moved from failing to passing on 100% of URLs.
